Whole Foods Markets



Less than two years ago we got into our first Whole Foods Market in Hadley, MA as a local producer. Early next week you will also be able to find our line of packaged granola at the Whole Foods Market South Weymouth​! With this newest location, you can now find our granola in 32 of 39 Whole Foods Markets in the Northeast Region! Not too shabby for a lil’ granola company from Vermont!

Non-GMO Project Verified



From day one, we have been committed to producing and selling foods that are genuinely healthy, provide many essential nutrients and have all organic and absolutely no genetically modified ingredients. We’ve been Vermont Certified Organic from the beginning, but now our entire product line is also Non-GMO Project Verified .

Chocolate Pecan Granola

Our newest granola flavor, Chocolate Pecan is now available to order online! The granola has been selling like crazy in many of our stores and is now available to purchase online. It contains an abundance of organic nuts, seeds & fruit and is slow roasted to a golden brown. This granola has semi-sweet dark Italian chocolate chunks, pecans, cranberries and a slight hint of orange.  For the month of August, we’re offering 10% off your Chocolate Pecan orders. Enter promo code “Chocolate” in your shopping cart to get the discount. Enjoy!*



Purchase now! 

*NOTE: The discount cannot be applied after the order is submitted, it must be applied before you checkout. Please call if you’re experiencing any difficulties with the promo code.

New Granola Flavor


Peter has been working on a new granola flavor and has finally nailed it! This is fresh out of the oven and insanely yummy!  We are really looking forward to rolling this out to our awesome customers!

Whole Foods Market in Hadley, MA

February 28, 2014

Whole Foods Local Producer

We’re thrilled to share that in January we started selling our product line at the Whole Foods Market in Hadley, MA. Their awesome Local Forager discovered our product and has been instrumental in bringing us in and helping us get going. We’ve gone for three demos including the “Local Producers” event yesterday. We met and spoke with so many wonderful shoppers that we hope will become loyal Back Roads Granola customers!

Lots of Sales!

Our certified organic line of granola is in hundreds of food coops and specialty food stores across the country, including Erewhon Natural Foods in California! In many of these stores we’re currently on a deep discount, so be sure to check your local coop and take advantage of these great sales. Also, if you have a store that you think we should be in, please contact us and let us know! It always helps to request it with a comment card!

Baking through the Storm

Here in Vermont, the snow started late last night and is expected to continue into this evening. When it’s all done we’re expecting 1 – 1 ½ feet of beautiful, fluffy snow. The good news is that despite the weather the granola is still being made!

Will, one of the bakers here at Back Roads had to back his vehicle up our 800 ft driveway just to get here, but he made it and is baking almost 250 lbs of granola this morning!

Willscarphoto (2)

Winter Wonderland

December 18, 2013



Just two days after getting 12’’ of snow, yesterday brought another 6 to us here in Vermont. The snow is fluffy and sparkling, the sky is a perfect blue, the animals are happy, and decorations are hung. The granola is in the oven, filling the air with the most delicious smells of maple and honey, sweet oats, nuts and seeds.  Happy Holidays to all!

Holiday Packaging

This Holiday season we’re offering Back Roads Granola in holiday themed packaging. Give a healthy & delicious gift of Back Roads Granola to family, friends & associates. They will appreciate your thoughtfulness with every bite.

First Snow

November 8, 2013

First Snow in Vermont

This morning we woke to a beautiful dusting of snow here on the farm. It’s hard to believe that it’s that time of year, but we’re ready! Our little bakery keeps on baking, no matter the weather.